Colonial Event Hall

Colonial is an event hall which has been operating since 1994 with high standard parties in Imperatriz/Brazil. Besides the event hall, it offers different services of buffet, decoration and production for parties. Our goal was to modernize its visual identity keeping the essence of the brand, conveying magnificence, tradition, sophistication and living up to the services offered by the company.

We selected the main elements of the previews logo seeking to update the identity without loosing the essence of the brand, as well as its legacy. The pattern used on the shield was maintained and modified inspired by the shape of the butterfly. The initials were reallocated and a new element was added: the crown symbol, present on the flag of the company's hometown.