Lamello

Lamello Ice Cream is an industry located in the interior of Paraná/Brazil. Acting for over 20 years under the name Tropical Ice Cream in 2019 decided to adopt a new brand and revitalize its entire identity.

The logo was built with fluid and slanted letters with lines that remind the creaminess and juiciness of the ice cream. Three drops were also added interacting with the typography referring to honey, the inspiration to the company's name. Was still created a new packaging standard, standardizing the application of the logo regardless of the taste of the product. Today the company is present in 41 cities of Paraná with more than 50 points of sale, and soon plans to expand to other states.