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naming • identidade visual • papelaria
Revial Strategic Engineering emerged in 2020 with the purpose of helping builders and contractors with specialized consultancy.
Specialist in road, structural, earthmoving and project review projects, the company's main objective is to reduce costs and the execution time of its clients' works.
The inspiration for the creation of the name was its two main services: project review and road and highway projects. We use the prefix "RE" to bring the meaning of redoing, revising, starting over, reducing and also in direct connection with the name of the company's founder: Renan. Next to the noun VIA, which means: to drive from one point to another; guidance; heading, direction, route, trajectory. At the end, L was used for sound effect. Revial is an easy, young and distinctive name of competitors, who mostly use the term "Enge" or their surnames for companies.
The symbology was built from three elements: the initial "R"; the arrow pointing to the left, referring to the review and analysis of projects; finally, the symbol brings in its negative space a road, reinforcing the main area of activity of the company. The logo uses the font Aktiv Grotesk, a sans serif font, neutral, which adds a technical and corporate language to the brand.
The visual identity explores a color palette based on yellow and shades of gray. It refers to concrete, asphalt and road signs, being yet another fixation element that reinforces the branch of the company's operations. Communication is clean and exploits the logo in the foreground. The diagonal lines of the symbol also appear in the form of graphics on some pieces.
